Principles of Hospitality and Tourism Marketing

Learning Outcomes

Upon successful completion of this course, students are expected to be able to: Explain basic knowledge and concepts of management applicable to the MICE industry, identify and describe the stakeholders in the MICE industry, explain the influence of MICE industry to hospitality and tourism industry, describe the operation of MICE industry, analyze current issues in the MICE industry.

Topics

This course aims to familiarize students with a comprehensive understanding of the problems and issues that hospitality industry is currently facing the MICE industry. This course provides the student an opportunity to explore the function of conventions and exhibitions from the point of view of the convention and exhibition centre manager as well as that of the MICE planner or organizer.  It will also provide students with an overview of the stakeholder involving at convention, meeting, incentive travel and exhibition industry. It examines the physical requirements, marketing, management and operation of convention and exhibition facilities. Emphasis is also placed on the planning and organization of conventions and meetings.