Introduction to Leisure Industry

Learning Outcomes

Upon successful completion of this course, students are expected to be able to explain the concept and types of leisure, explain the pertinent issues in the leisure industry such as gaming, youth culture, urban, coastal and rural leisure, explain the social context in the leisure business as well as leisure and the experience economy.

Topics

The course provides a broad and lively understanding of the meaning, significance and scope of leisure in modern day society. It covers the historical analysis of leisure, demand and supply for leisure, the public and private sectors in leisure provision, planning, managing and marketing leisure, urban leisure, coastal leisure and rural leisure.

Prerequisite: None