Event Management

Learning Outcomes

Upon successful completion of this course, students are expected to be able to explain and apply principles and steps to completely manage a successful event, identify current trends of the industry and analyze what went wrong in unsuccessful cases, explain the importance of having good business relationships and conduct meetings, create an event project, starting from preparation, execution, and evaluation

Topics

This course covers knowledge and skills required for the planning and management of events and on how to become a successful event manager. It guides students to learn how to design, plan, market, and stage an event. In addition, it teaches how to manage staff and staffing problems as well as ensure the safety of everyone involved. Topics covered in this course include the concept of event, marketing and sponsorship, protocol requirements, people management, performance management, event venues, sites and infrastructure, safety and security risks, crowd control, budgeting, legal knowledge and event proposal.

Prerequisite: HM214 – Introduction to Event Management