Strategic Management

Learning Outcomes

Upon successful completion of this course, students are expected to be able to: Explain principles of strategic management in hospitality and tourism, Create a strategic model to improve decision making and policy within the tourism and hospitality fields: environmental scanning, competitive strategies, structure and implementation, performance; Identify and analyze the current trends which have substantial impacts on management strategies.

Topics

This course provides students with an essential guide to understanding successful management strategies in the tourism and hospitality industry with comprehensive up-to-date guide to current managerial strategies in the industry provides an applied, in-depth understanding of how the industry develops, grows, and operates. It covers all the management strategy disciplines such as business development, finance, human resources, and marketing and features real life hospitality industry case examples, management strategy tools, extensive glossary, personal insights, and leadership examples. Moreover, the course describes hospitality management strategies in a global perspective which results in a wealth of knowledge that provides a strong foundation for managerial strategies and decision-making support.