Leisure Marketing

Learning Outcomes

Upon successful completion of this course, students are expected to be able to examine the role and importance of marketing in society with special reference to leisure, describe the distinctive characteristics that affect the marketing of leisure services, analyse the consumer decision making process and the factors that influence buyer behavior in the leisure industry, explain the importance of segmentation, targeting, positioning and branding in the leisure market.

Topics

This course provides an understanding of how to market travel products and destinations, the needs of different types of travelers based on their personality profiles and how to increase tourism and grow the leisure travel market.

Prerequisite: None