Destination Management

Learning Outcomes

Upon successful completion of this course, students are expected to be able to explain the role and functions of government in policy, planning, regulation and management of tourism, explain the concept of destination branding to manage the image of a destination, identify the use of events to increase tourist numbers to destinations, identify and explain the impacts of crisis on destinations.

Topics

The course provides students with the knowledge on strategic destination development and management, the destination product, managing destination life cycle, destination marketing, destination branding, destination competitivenes, differentiation and positioning.

Prerequisite: HM318 – Tourism Management