Event Marketing

Learning Outcomes

Upon successful completion of this course, students are expected to be able to explain the use of strategic marketing plans and their application for managing events, identify marketing strategies for different types of events.

Topics

This course provides knowledge and information on the event marketing techniques as marketing becomes an increasingly important skill for event management professionals. It covers the event marketing strategies from both a conceptual and practical standpoint, sponsorship and corporate branding, marketing for all types of events, including festivals, corporate and association events, and social functions.

Prerequisite: None