Festivals and Special Event Management

Learning Outcomes

Upon successful completion of this course, students are expected to be able to develop a simple plan in conducting an event that includes managerial aspects such as finance, human resources, marketing planning, promotion and sponsorship, create a simple special event or festival, evaluate the risk and legal issues and the implementation of an event.

Topics

The course provides students with the theory and practices of managing festivals and special events through case studies and practical activities so that students will gain different perspectives of event managemen. It covers the role of marketing and communication, event sponsorship and its role in event creation, environmental planning, the role of governments through the creation of event strategies, risk management which may include political risks, terrorism and OH&S, as well as trends and issues in the events business.

Prerequisite: None