RESEARCH METHODOLOGY IN HOSPITALITY (0/4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: LO1 – Analyze various research method in the hospitality business; LO2 – Apply diverse problem solving techniques refer to hospitality business research; LO3 – Demonstrate research writing and report in hospitality business.

Topics:

1. Theoretical Framework and Hypothesis Development 1;
2. Quantitative Data 4;
3. The scientific approach and alternative approaches to investigation 1;
4. Data Collection Methods;
5. Quantitative Data 1;
6. The Critical Literature Review 1;
7. introduction to research 1;
8. Defining and Refining The Problem;
9. Qualitative Data Analysis (2);
10. Measurement Scaling, reliability and validity 2;
11. The Critical Literature Review 2;
12. Sampling 1;
13. Measurement of Variables 2;
14. Qualitative Data Analysis (4);
15. Research Report 1;
16. Theoretical Framework and Hypothesis Development 2;
17. Quantitative Data 2;
18. Research Report 2;
19. Sampling 2;
20. Qualitative Data Analysis (1);
21. Introduction to Research 2;
22. The scientific approach and alternative approaches to investigation 2;
23. Qualitative Data Analysis (3);
24. Measurement Scaling, reliability and validity 1;
25. Measurement of Variables 1;
26. Quantitative Data 3.