HOSPITALITY BUSINESS RESEARCH (4 CREDITS)

Learning Outcomes:

On successful completion of this course, students will be able to: LO1 – Analyze various research method in the hospitality business; LO2 – Apply diverse problem solving techniques refer to hospitality business research; LO3 – Demonstrate research writing and report in hospitality business.

Topics:

1. Introduction to Research;
2. The scientific approach and alternative approaches to investigation;
3. Defining and Refining The Problem;
4. Data Collection Methods;
5. The Critical Literature Review;
6. Theoretical Framework and Hypothesis Development;
7. Measurement of Variables;
8. Measurement Scaling, reliability and validity;
9. Sampling;
10. Quantitative Data;
11. Qualitative Data Analysis;
12. Research Report.