DIGITAL MEDIA FOR HOSPITALITY BUSINESS (2/2 CREDITS)

Learning Outcomes:

On successful completion of this course, students will be able to: LO1 – Understand the impact of digital transformation on the hospitality industry, including key technological trends and their implications for hotel management.; LO2 – apply customer relationship management (CRM) systems to effectively manage guest interactions and enhance guest satisfaction.; LO3 – Use mobile technology solutions and smart hotel features to improve operational efficiency and enhance guest experience.

Topics:

1. Introduction to Digital Revolution in Hospitality;
2. Technology in Customer Service;
3. CRM System Implementation;
4. Revenue Management Simulation;
5. Revenue Management and Pricing Strategies;
6. Distribution Channels and Online Travel Agencies (OTAs);
7. Channel Management Tools;
8. Digital Marketing Campaign;
9. Digital Marketing and Social Media;
10. Website Optimization and SEO;
11. Website Optimization Workshop;
12. Mobile App Development;
13. Mobile Technology and Apps;
14. Data Analytics and Business Intelligence;
15. Data Analytics Projects;
16. Guest Feedback Analysis;
17. Guest Feedback and Reputation Management;
18. Artificial Intelligence and Machine Learning;
19. AI and Machine Learning Applications;
20. Smart Hotel Setup;
21. Smart Hotel Technology;
22. Cybersecurity and Data Privacy;
23. Cybersecurity Drill;
24. Innovation Lab;
25. Future Trends and Innovations.