EVENT MARKETING MANAGEMENT (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: LO1 – analyze Event Marketing Strategies Upon completion of the Event Marketing Management; LO2 – Construct Integrated Marketing Communication (IMC) Plans for Hotel Events; LO3 – apply Strategic Thinking in Event Marketing for Business Hotels.

Topics:

1. introduction to event marketing in business hotel management;
2. Strategic Planning for Event Marketing;
3. Integrated Marketing Communication (IMC) in the Hospitality Industry;
4. Marketing Mix 1;
5. Marketing Mix 2;
6. Marketing Communication Mix;
7. Conceptualising The Event 1;
8. Conceptualising The Event 2;
9. Event Planning and Execution 1;
10. Event Planning and Execution 2;
11. Digital Marketing Strategies for Hotel Events;
12. Measuring and Evaluating Event Marketing Success 1;
13. Measuring and Evaluating Event Marketing Success 2.