Research Methodology
Learning Outcomes:
On successful completion of this course, student will be able to: Explain the stages of data analysis; Distinguish the concepts of data, information, intelligence, levels of scale measurement; Construct research design, questionnaire design, and sampling design; Analyze business research data.
Topics:
- Information systems and knowledge management
- The business research
- Problem definition
- Qualitative research tools
- Secondary data research in a digital age
- Survey research
- Observation methods
- Experimental research
- Measurement and scaling concepts
- Questionnaire design
- Sampling designs and sampling procedures
- Fieldwork
- Editing and coding
- Basic data analysis
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