Advanced Statistical Methods
Learning Outcomes
On successful completion of this course, student will be able to: Construct a framework for conducting marketing research; Analyze problems in marketing research; Analyze marketing research data; Construct questionnaire, measurement, and scaling, for marketing research problems; Construct research design for marketing research problems; Construct sampling design for marketing research problems
Topics
- Introduction and Early Phases of to Marketing Research
- Research Design Formulation
- Data Collection, Preparation, and Analysis
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