Statistical Marketing Research
Learning Outcomes
On successful completion of this Course, students will be able to: Explain the concepts in marketing research; Construct and perform reports and presentation; Analyze data in marketing research using R.
Topics
- Nature of Marketing Research
- Customer Behaviour Research
- Branding Research
- Segmentation Research
- Product Research
- Advertising Research
- Distribution Research
- Customer Satisfaction Research
- Evaluation, reports and presentation
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