Global Marketing

Learning Outcomes

Upon successful completion of this course, students are expected to be able to:  Analyze factors influencing the global marketing environment, explain the international marketing planning process, explain and apply the appropriate approaches to develop an international marketing strategy, explain the role of marketing mix in international marketing strategy, design and present a creative and effective international marketing plan, identify and explain contemporary issues in international marketing.

Topics

This course provides students with skills and knowledge how to succeed in international market by developing marketing strategies that offer unique value to customers and also balance the need for global efficiency with responsiveness to local cultures.

Pre-requisite: MK105– Marketing fundamentals