Competitive Strategies in Asean

Learning Outcomes

Upon successful completion of this course, students are expected to be able to: apply competitive strategy principles and processes on industries within ASEAN region; analyze ASEAN market and business environment in international competitive context; apply comprehensive competitive strategy approach along with knowledge in information technology usage to business decision-making in ASEAN region; demonstrate an understanding of a holistic view of how to compete in business within ASEAN region.

Topics

This course provides in two parts competitive strategy understanding emphasized on ASEAN region. The first part of this course gives the useful planning tools to help management interpret market signals, forecast the direction of industry development, and position any company to compete successfully in the long run. The second part of the course explains how a competitive strategy takes offensive or defensive action to create a defendable position in an industry, in order to cope successfully with competitive forces and generate a superior return on investment. Students will learn the basis of above-average performance within an industry as sustainable competitive advantage.

Pre-requisite : IB201 – International Business