People Innovation Excellence

E-BUSINESS SYSTEM (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

  1. Define e-business and e-commerce system related terms
  2. Explain e-business overview and its impact to business, society and technology.
  3. Apply e-business system to corporate strategy
  4. Analyze e-business strategy for competitive advantage

Topics:

  1. Overview of Electronic Commerce
  2. E-Commerce: Mechanisms, Infrastructure, and Tools
  3. Retailing in Electronic Commerce: Products and Services
  4. B2B E-Commerce
  5. Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce
  6. Mobile Commerce and Ubiquitous Computing
  7. Social Commerce
  8. Marketing and Advertising in E-Commerce
  9. E-Commerce Security and Fraud Protection
  10. Electronic Commerce Payment Systems
  11. Order Fulfillment along the Supply Chain
  12. EC Strategy, Globalization, and SMEs
  13. Implementing EC Systems: From Justification to Successful Performance

Published at : Updated

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