E-BUSINESS SYSTEM (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Define e-business and e-commerce system related terms
2. Explain e-business overview and its impact to business, society and technology.
3. Apply e-business system to corporate strategy
4. Analyze e-business strategy for competitive advantage

Topics:

1. Introduction to E-Business
2. E-Business Models and Strategies
3. Evolution and Applications of the Internet in E-Business
4. E-Commerce: Mechanisms, Infrastructure, and Tools
5. Retailing in Electronic Commerce: Products and Services
6. B2B E-Commerce
7. Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce
8. Mobile Commerce and Ubiquitous Computing
9. Marketing and Advertising in E-Commerce
10. Electronic Commerce Payment Systems
11. E-Business Security and Control
12. EC Strategy, Globalization, and SMEs
13. Implementing EC Systems: From Justification to Successful Performance