People Innovation Excellence

ADVANCED TOPICS IN E-BUSINESS (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

  1. Explain the evolving landscape of e-business and its impact on various industries.
  2. Explain emerging technologies and their potential application in e-business.
  3. Demonstrate e-business strategy incorporating digital marketing and customer engagement

Topics:

  1. Cybersecurity and E-Business
  2. Sustainable E-Business Practices
  3. Mobile E-Commerce and User Experience
  4. Emerging Markets and Global E-Business Expansion
  5. Voice Commerce and Conversational AI
  6. E-Commerce in the Post-Pandemic Era
  7. Blockchain Technology and E-Business
  8. Omnichannel Retailing and Customer Experience
  9. Artificial Intelligence in E-Business
  10. Privacy and Data Protection in E-Business
  11. Introduction to Emerging E-Business Trends
  12. E-Business Analytics and Big Data
  13. Social Commerce and Influencer Marketing

Published at : Updated

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