E-BUSINESS SEMINAR (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:Define e-business and other related terms, Describe structurally and able to explain about e-business, Construct presentation about e-business and present it in front of class, Analyze e-business problems and issues and present it properly.

Topics:

1. Evolution and Strategy Framework of e-Business,
2. External analysis of e-Business,
3. Case Study and Presentation 1,
4. Internal analysis of e-Business,
5. Case Study and Presentation 2,
6. Problem Solving Method 1,
7. Strategy option in e-business markets,
8. Case Study and Presentation 3,
9. Sustaining a competitive advantage,
10. Case Study and Presentation 4,
11. Exploiting opportunities of new market spaces in e-business,
12. Case Study and Presentation 5,
13. Problem Solving Method 2,
14. Creating and capturing value through e-business strategies,
15. Case Study and Presentation 6,
16. Choosing the appropriate strategy for internal organisation of e-business activities,
17. Case Study and Presentation 7,
18. Choosing the appropriate strategy for interaction with suppliers,
19. Case Study and Presentation 8,
20. Choosing the appropriate e-business strategy for interacting with users,
21. Case Study and Presentation 9,
22. Moving from wired e-commerce to mobile e-commerce,
23. Case Study and Presentation 10.