BUSINESS WEB SOLUTION (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Describe about process and strategy in web site; Classify the optimization design and conversion in web site; Construct the Personalization and optimization in web site.

Topics:

1. Introduction to e-commerce website optimization & Kick-off;
2. How people buy;
3. Essential research;
4. Add depth with further research;
5. Merchandising analytics;
6. Creating the optimization plan;
7. Hypotheses and creative work;
8. Testing your hypotheses;
9. Personalization;
10. People and culture;
11. Multilingual conversion optimization;
12. Optimizing the optimization and Launching a new website;
13. Review.