BUSINESS WEB SOLUTION (4 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to: Describe about process and strategy in web site; Classify the optimization design and conversion in web site; Construct the Personalization and optimization in web site.
Topics:
- Introduction to e-commerce website optimization & Kick-off;
- How people buy;
- Essential research;
- Add depth with further research;
- Merchandising analytics;
- Creating the optimization plan;
- Hypotheses and creative work;
- Testing your hypotheses;
- Personalization;
- People and culture;
- Multilingual conversion optimization;
- Optimizing the optimization and Launching a new website;
- Review.
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