BUSINESS WEB SOLUTION (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Describe website marketing ecosystem; classify methodology of website marketing; construct website marketing design; Analyze optimisation website marketing.

Topics:

1. An Introduction to the Website Marketing Ecosystem;
2. Website Marketing Pain Points and Fundamentals;
3. The Role of websites in Today’s Marketing;
4. Actions Methodology;
5. Social Media Marketing Actions;
6. Search Engine Optimisation (SEO) Actions;
7. Content Creation Actions;
8. Pay-per-click Advertising Actions;
9. Conversion Rate Optimisation Actions;
10. Wider Website;
11. Strategic Thinking;
12. Group Presentation and Review;
13. Content Marketing Actions.