E-BUSINESS CONCEPTS AND ISSUES (4 SCU)

Learning Outcomes :

Upon successful completion of this course, students are expected to be able to demonstrate the ability to successfully integrate technology into business objectives, research, and processes and stay abreast of new developments especially the Internet and Ecommerce; apply basic financial management and managerial accounting functions to facilitate the conduct of E-business strategies, business models, and transactions; identify the impact of legal and ethical business decisions when faced with changing technology and regulations; develop E-commerce business plans, which include managing risk and selecting appropriate technology solutions; identify security threats in electronic commerce and utilize techniques to implement security solutions; create successful traditional and online marketing strategies to promote products and services, attract and retain customers, and enhance sales.

Topics :

This course discusses emerging trends and technologies defining the rules of business in the developing information economy. This course also examines the major technologies and trends that enable e-Commerce, including the Internet, security, software and hardware architectures, policy and social/economic issues.
Pre-requisite: – Introduction to IT 100