e-Business Strategy and Implementation (4 Credits)

Learning Outcomes:

Explain the concept of e-business strategy on value creation and capturing; Design the e-business market segmentation; Analyze opportunities of new market spaces in e-business; Build a road map for e-business strategy implementation

Topics:

1. The e-business strategy framework
2. External analysis: the impact of the internet on the macro-environment and on the industry structure of e-business companies
3. Internal analysis: e-business competencies as sources of strengths and weaknesses
4. Strategy options in e-business markets
5. Exploiting opportunities of new market spaces in e-business
6. Choosing the appropriate strategy for internal organization of e-business activities
7. Choosing the appropriate strategy for interaction with suppliers
8. Choosing the appropriate e-business strategy for interacting with users
9. A roadmap for e-business strategy implementation
10. Building e-business competence through concepts and cases