E-Business Concept (4 Credits)
Learning Outcomes:
- Describe aspects of e-business including concepts, business models, strategy, platforms and technologies.
- Demonstrate the practical elements of e-business with selected platforms and technologies, in a customized business model.
- Organize the practical elements of e-business in a small-scale environment simulating the real e-business operation.
Topics:
- Introduction to Digital Business and Ecommerce
- Digital Business Infrastructure
- E-environment
- Digital Business Strategy
- Ecommerce Marketplace Analysis
- Digital Business Supporting Applications
- Digital Marketing
- Digital Business System Development
- Digital Business Analytical System
- Digital Business Operation
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