e-Business Analysis and Design (4 Credits)

Learning Outcomes:

Describe E-commerce Business Models and Concepts; Describe The Technology Infrastructure for E-commerce; Describe Business Concept and Social Issues; Analyze e-commerce implementation in the real world; Integrating and implementing all of the knowledge of e-commerce business model, the technology infrastructure, the marketing type  and other media to design an e-commerce business model

Topics:

1. The Revolution is Just beginning
2. E-Commerce Business Models and Concepts The Internet, Web, and Mobile Platform
3. Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps
4. E-commerce Security and Payment Systems
5. E-Commerce Marketing and Advertising Concepts, Social, Mobile and Local Marketing
6. Ethical, Social, and Political Issues in E-Commerce
7. Online Retail and Services
8. Online Content and Media
9. Social Networks, Auctions, and Portals
10. B2B E-COMMERCE: Supply Chain Management and Collaborative Commerce