E-Business Marketing (4 Credits)

Learning Outcomes:

Identify the industrial, marketing, and business terms and concepts that are significant within the field of industrial marketing or business-to-business marketing, to be measured by performance on examinations; Understand the ideas and reasoning that underlie these concepts, to be measured by performance on examinations; Demonstrate how to apply and use these concepts in marketing and/or business situations, to be measured by performance on examinations; Demonstrate preparation for entry into a career in industrial marketing, to be measured by overall performance in meeting the requirements

Topics:

1. A Business Marketing Perspective
2. Perspectives on Organizational Buying
3. Customer Relationship Management Strategies
4. Segmenting the Business Market
5. Organizational Demand Analysis
6. Business Marketing Strategies
7. Managing Innovation
8. E-commerce Strategies for Business Markets
9. Pricing Strategy for Business Markets
10. Business Marketing Communication