e-Business Strategy (4 Credits)
Learning Outcomes:
Explain the key concepts and approaches of strategic management; Describe and evaluate predominant e-business models and strategies; Describe activities involved in formulating and implementing e-business strategies; Describe the challenges and business opportunities of mobile commerce and social networks
Topics:
- Introduction and overview
- External and internal analysis
- Enhancing E-service Collaboration with Enforcement and Relationship
- Strategy options in e-business markets
- Sustaining competitive advantage
- Exploiting new market spaces
- Strategy for internal organization
- Strategy for interaction with suppliers
- Strategy for interacting with customers
- Mobile Commerce
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