e-Corporate Strategy and Management (6 Credits)

Learning Outcomes:

This course emphasizes a fundamental understanding of e-corporate strategy and management. The course offers students analyse a digital markets segmentation and provide opportunities of new market spaces in e-business. By the end of this course, students are required to apply the strategic technology, ethical risks and responsibilities of IT Innovations for e-business markets.

Topics:

1. Key Terminology and Evoluation of E-Business
2. Social Networking, Engagement, and Social Metrics
3. Retail, E-commerce, and Mobile Commerce Technology
4. External analysis: the impact of the internet on the macro-environment and on the industry structure of e-business companies
5. Internal analysis: e-business competencies as sources of strengths and weaknesses
6. Strategy options in e-business markets
7. Exploiting opportunities of new market spaces in e-business
8. Choosing the appropriate strategy for the internal organisation of e-business activities
9. Strategic Technology and Enterprise Systems
10. Ethical Risks and Responsibilities of IT Innovations