People Innovation Excellence

E-BUSINESS SYSTEM (4 Credits)

Learning Outcomes:

On successful completion of this Course, students will be able to: Define the business model and explain the defined business model; Explain e-business overview and its impact to business, society and technology; Apply e-business system to corporate strategy; Analyze e-business strategy for competitive advantage.

Topics:

  1. The Business Market Segment
  2. Ideation in the Business Field
  3. Visual Thinking (Visualization of the Business Idea)
  4. Prototyping the Business
  5. Telling Stories about the Business
  6. Creating Scenarios
  7. Overview of Electronic Commerce
  8. E-Commerce: Mechanisms, Infrastructure, and Tools
  9. B2B E-Commerce
  10. Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce
  11. Mobile Commerce and Ubiquitous Computing
  12. Social Commerce
  13. Marketing and Advertising in E-Commerce
  14. E-Commerce Security and Fraud Protection
  15. Electronic Commerce Payment Systems
  16. Order Fulfillment along the Supply Chain
  17. EC Strategy, Globalization, and SMEs
  18. Implementing EC Systems: From Justification to Successful Performance

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