E-BUSINESS SYSTEM (4 Credits)
Learning Outcomes:
On successful completion of this Course, students will be able to: Define the business model and explain the defined business model; Explain e-business overview and its impact to business, society and technology; Apply e-business system to corporate strategy; Analyze e-business strategy for competitive advantage.
Topics:
- The Business Market Segment
- Ideation in the Business Field
- Visual Thinking (Visualization of the Business Idea)
- Prototyping the Business
- Telling Stories about the Business
- Creating Scenarios
- Overview of Electronic Commerce
- E-Commerce: Mechanisms, Infrastructure, and Tools
- B2B E-Commerce
- Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce
- Mobile Commerce and Ubiquitous Computing
- Social Commerce
- Marketing and Advertising in E-Commerce
- E-Commerce Security and Fraud Protection
- Electronic Commerce Payment Systems
- Order Fulfillment along the Supply Chain
- EC Strategy, Globalization, and SMEs
- Implementing EC Systems: From Justification to Successful Performance
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