People Innovation Excellence

E-BUSINESS DESIGN (2 SCU)

Learning Outcomes:

On successful completion of this course, students will be able to: describe E-Commerce Business Concepts; describe Technologies for E-Commerce; construct E-Commerce Business Concepts and Social Issues; analyze E-Commerce Implementation in Global Economy.

Topics:

  1. Introduction to E-Commerce;
  2. E-Commerce Business Model and Concepts;
  3. E-Commerce Infrastructure;
  4. Building an E-Commerce Presence;
  5. E-Commerce Security and Payment Systems;
  6. E-Commerce Marketing and Advertising;
  7. Social, Mobile, and Local Marketing;
  8. Ethical Social and Issue in E-Commerce;
  9. E-Commerce Retail and Services;
  10. Online Content Media;
  11. Online Communities;
  12. B2B E-Commerce;
  13. Review and Groups Presentation.

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