SOCIAL MEDIA ANALYTICS AND DATA DRIVEN INNOVATION (2 CREDITS)
Learning Outcomes:
On successful completion of this course, students will be able to: explain Social Media Analytics; apply Analytics Process; Use Social Media Analytics Tools.
Topics:
- Social Media Data & From Data to Insights;
- Defining Analytics in Social Media and Types of Analytics Tools;
- Differences of Social Media Networks;
- The Analytics Process;
- Metrics, Dashboards, and Report;
- Strategy and Tactics;
- The Future Social Media Analytics;
- Introduction to the Latest Social Media Landscape and Importance;
- Harnessing Social Data – Connecting, Capturing, and Cleaning;
- Uncovering Brand Activity, Popularity, and Emotions on Facebook;
- Analyzing Twitter Using Sentiment Analysis and Entity Recognition;
- Review & Project Presentation I;
- Review & Project Presentation II.
Published at :
SOCIAL MEDIA
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