MANAGING CONTENT MARKETING SYSTEM (4 Credits)

Learning Outcomes :

On successful completion of this course, student will be able to: Explain the concept, method, and activity related to content marketing systems; Analyze The Effectiveness Of Content Marketing Strategy; Apply methods, tactics, and tools to increase the effectiveness of the content marketing system; Measure an effective content marketing systems

Topics :

Introduction to Content Marketing; Developing a Vision of Content and Business Case; The Content Marketing Mission Statement; Content Marketing Strategy; Understanding Your Audience; Targeting Key Influence; Managing the Content Process; Making Content Work; Marketing Your Stories; Effective B2C and B2B Marketing Content; SEO for Content Marketing; Measuring the Impact of Your Content Marketing; Final Project