MARKETING AUTOMATION SYSTEM (4 Credits)

Learning Outcomes :

On successful completion of this course, student will be able to: Explain the concept, benefit, tools, and activity related to marketing automation systems; Analyze marketing automation strategy related to business requirement; Apply, build, and Implement marketing automation systems; Measure the effectiveness of marketing automation systems

Topics :

Introduction Marketing Automation System; Tools for marketing automation; Business Case for Marketing Automation; Content Marketing & Marketing Automation; Triggered Communication; Buyer Persona and Customer Journey; Business Development and Marketing Automation; Lead capture and Nurture Management; Strategies for marketing automation; Future Of Marketing Automation; Impact Of Marketing Automation On Business; Key Challenges Of Marketing Automation; Measuring Campaign