E-BUSINESS STRATEGY AND IMPLEMENTATION (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Evaluate Evaluate the global strategic importance of e-business, demonstrating an understanding of key market trends, challenges, and opportunities, including the impact of emerging AI technologies
2. Apply strategic analysis tools, such as SWOT and PESTEL, to formulate adaptable e-business strategies for diverse international markets.
3. Create Create globally inclusive, user-centered e-business strategies, integrating principles of UX design, A/B testing, interface design, and AI-driven personalization for optimal customer experience
4. Evaluate Evaluate the impact of e-business strategies on a global scale, utilizing key performance indicators (KPIs), ROI measurements, and AI-driven analytics for continuous improvement in digital business operations

Topics

1. Introduction to E-Business Strategy and the Indonesian Business Landscape
2. Digital Transformation in Indonesian Businesses
3. E-Business Models in Indonesia
4. E-Business Strategy Formulation
5. User Experience (UX) and Interface Design in E-Business
6. E-Business and Social Media Marketing
7. E-Business Analytics and Big Data
8. Mobile E-Commerce and App Development
9. E-Business Security and Privacy
10. Legal and Ethical Issues in E-Business in Indonesia
11. E-Business Strategy Implementation and Change Management
12. E-Business Performance Metrics and Evaluation
13. Future Trends in E-Business and Strategic Innovation