BIG DATA FOR BUSINESS DEVELOPMENT (4 SCU)

Learning Outcomes

Upon successful completion of this course, students are expected to be able to: explain the importance of analytics, how it transforms the world today, apply the concepts on the industries, apply it to improve efficiency by using sample records, work with sequence data, evaluate fundamental concepts and principles in big data analytics, demonstrate skills in processing and utilizing social media data and finance data, and critically evaluate data sources, data sets, and inferences made from big data analytics.

Topics

The course covers information on what big data is, utilization of big data for business development purposes, understand different opportunities of big data utilization, conduct analysis using big data and eventually devise business strategy using big data.

Pre-requisite: None