Marketing Management
Learning Outcomes :
On successful completion of this Course, students will be able to: Construct marketing process and strategic planning; Analyze market and opportunities in the changing marketing environment; Analyze marketing strategy comprehensively in the market competition and ICT era; Create competitive advantages through brand strategy and communication; Analyze competition on global market and sustainable marketing
Topics :
- Understanding Marketing Management
- Customer Relationship Management
- Segmenting, Targeting, Positioning and Differentiation
- Consumer Markets and Consumer Buyer Behaviour
- Business Market and Business Buyer Behaviour
- Product and Service
- Brand
- Pricing Strategy
- Distribution Channel
- Product and Brand Communication
- Integrated Marketing Communication
- Social Media and e-Marketing
- Creating Competitive Advantage
- Sustainable Marketing: Social Responsibility and Ethics
- The Global Market Place
SOCIAL MEDIA
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