eBusiness System

Learning Outcomes

On successful completion of this Course, students will be able to: Define e-business related terms; Explain e-business overview and its impact to business and society; Relate e-business to corporate strategies; Design e-business strategy.

Topics

1. Overview of E-Commerce and E-Business
2. The Impact of The Internet for Macro Environment and Corporate Competencies
3. E-Marketplaces
4. Internet Consumer Retailing
5. Consumer Behavior, Market Research, and Advertisement
6. B2B E-Commerce
7. Other EC Models and Application
8. EC Strategy and Implementation
9. E-Supply Chain Management
10. E-Customer Relationship Management
11. Web 2.0 and Social Network
12. EC Security and Payment Systems
13. Moving from Wired EC to Mobile EC