Consumer Behavior
Learning Outcomes
On successful completion of this course, students will be able to: Define Perspective on Consumer behavior; Explain essentials of Affect, Cognition, attention, attitude; Apply various aspects of environment; Analyse the influence of consumer behavior; Create the marketing Strategy.
Topics
- Consumer Behavior and Marketing Strategy
- Behavior
- Affect and Cognition
- Customer Product Knowledge and Involvement
- Attention and Comprehension
- Attitudes and Intentions
- Conditioning and Learning Process
- Influencing Consumer Behaviors
- Consumer Decision Making
- Environment
- Cultural and Cross-Cultural Influences
- Sub Culture and Social Class
- Reference Groups and Family
- Market Segmentation and Product Positioning
- Consumer Behavior and Product Strategy
- Consumer Behavior and Promotion Strategy
- Consumer Behavior and Pricing Strategy
- Consumer Behavior, Electronic Commerce, and Channel Strategy
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