Managerial Economics

Learning Outcomes

On successful completion of this Course, students will be able to: Explain the relationship between microeconomics and decisions making process; Analyze market structures and its relationship to pricing strategy; Analyze consumer behavior and production costs; Prepare business decision alternatives to win the competition; Apply game theory and government policy in business decision making process

Topics

1. Why Managerial Economics So Valuable to Such Diverse Group of Decision Makers?
2. The Basics Demand and Elasticity Concept, Supply, and Market Equilibrium
3. Application Form Quantitative Demand Analysis
4. Consumer Behaviour Theory
5. Production and Cost Analysis (The Production Function)
6. Production and Cost Analysis (Cost Concept)
7. Market Structure: Structure–Conduct–Performance Paradigm
8. Perfect Competition Model
9. Perfect Competition Model Concepts
10. Monopoly Model Theory
11. Monopoly Model Theory (Conditions for Applying Price Discrimination)
12. Monopolistic Competition Model Theory
13. Oligopoly Model Theory and Game Theory Inside Oligopoly
14. Oligopoly Model Theory and Game Theory Inside Oligopoly (Collusion and Cartels)
15. Pricing Strategies Theory
16. Uncertainty Information of Consumer Behaviour and Auctions
17. Uncertainty Information of Consumer Behaviour and Auctions (Types of Auctions and Characteristics)
18. Market Failure (Asymmetric Information) and Government Policy Include International Market