Marketing Strategy
Learning Outcomes
On successful completion of this course, students will be able to: Explain the key strategic marketing concepts and critical issues; Demonstrate ability and knowledge to relate concepts and facts; Appraise strategic marketing concepts with elements learnt; Integrate strategic marketing principles; Argue the whole concepts and principles learnt before
Topics
- Twenty-First Century Marketing
- Strategic Marketing Planning
- Customer Analysis
- Competitor Analysis
- Strategic Customer Relationship
- Selecting Market Targets
- Creating Sustainable Competitive Advantage
- Competing Through Innovation
- Superior Service and Customer Relationships
- Strategic Customer Management
- Strategic Alliances and Networks
- Corporate Social Responsibility
- Designing Market-Driven Organization
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