Entrepreneurship
Learning Outcomes
On successful completion of this course, student will be able to: Define character of entrepreneurs, Identify the opportunity, idea, innovation for business or new venture, Analyze market, and design marketing plan and action plan for business, Analyze market, and design marketing plan and action plan for business, Construct good business plan, and presenting the business plan.
Topics
- Introduction to Entrepreneurship
- Business Idea and Opportunity
- Creativity and Innovation
- Business Model
- Business Plan
- Strategic Pricing
- Market Research
- Financial Aspect
- Human Resources
- Franchising and Legal Form
- Global Challenge of Entrepreneurship
- Group Presentation I (Final Exam), Group Presentation II (Final Exam)
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