Introduction to Business

Learning Outcomes

On successful completion of this course, student will be able to: Explain the business environment, how economics condition affects businesses, managing businesses ethically and responsibly; Identify free-market capitalism, corporate social responsibility, corporate expansion : merger and acquisitions, managing a small business; Apply the concept of ethics, franchises, small business, process of business activity; Analyze international small business prospects, operations management planning, the human resource challenge, marketing mix, accounting and financial information

Topics

1. Taking Risk and Making Profits Within Dynamic Business Environment
2. Understanding How Economics Affects Business
3. Demanding Ethical and Socially Responsible Behavior
4. How to Form A Business
5. Entrepreneurship and Starting A Small Business
6. Production and Operations Management of Good and Services
7. Human Resource Management : Finding and Keeping The Best Employee
8. Marketing : Helping Buyers Buy
9. Developing and Pricing Goods and Services
10. Distributing Products
11. Using Effective Promotions
12. Understanding Accounting and Financial Information
13. Using Securities Markets for Financing and Investing Opportunities