Product and Brand
Learning Outcomes
After completing this course, the students will be able to: Compare product and brand strategy in supporting marketing and business; Design a brand architecture and a sustainable brand; Use product and brand to support marketing strategies and win the market competition; Explain the concept of product and brand in marketing; Show products and brands that are made in developing marketing competitive advantage
Topics
- Product strategy
- Product design and development
- Product development and planning process
- Identification of customer needs and product specification
- The concept of generation and selection
- Product testing and architecture
- Brand strategy
- Customer Based Brand Equity (CBBE)
- Brand Positioning; Brand Marketing Program
- Building Brand through the IMC
- Measurement and Interpretation of Brand Performance
- Strategy of Sustainable Brand Equity and Brand Extension
Published at :
SOCIAL MEDIA
Let’s relentlessly connected and get caught up each other.
Looking for tweets ...