Pricing and Channel Models Strategy

Learning Outcomes

On successful completion of this Course, students will be able to: Describe each level of the strategic pricing pyramid and the relationship between service output demands and solutions to overall channels design problems; Interpret an integrated approach for strategic pyramid and gap analysis templates in the overall channel audit process; Solve problems related cost structures and financial analyses needed to make profit and describe their effect on how well a channel functions; Design for implementing pricing decisions and recognize the role of vertical integration in creating strategic options; Evaluate the institutional forms that predominate at each level of a marketing channel

Topics

1. Strategy Pricing
2. Price Structure and Value Communication
3. Pricing Policy and Price Level
4. Costs
5. Financial Analysis
6. Pricing Over The Product Life Cycle
7. Ethics and The Law
8. Segmentation for Marketing Channels Design
9. Supply Side Channel Analysis
10. Gap Analysis and Managing Conflict to Increase Channels Coordination
11. Strategic Alliances and Vertical Integration in Distribution
12. Channels Institutions: Retailing, Wholesaling, and Franchising
13. Logistics and Supply Chain Management