Pricing and Channel Models Strategy
Learning Outcomes
On successful completion of this Course, students will be able to: Describe each level of the strategic pricing pyramid and the relationship between service output demands and solutions to overall channels design problems; Interpret an integrated approach for strategic pyramid and gap analysis templates in the overall channel audit process; Solve problems related cost structures and financial analyses needed to make profit and describe their effect on how well a channel functions; Design for implementing pricing decisions and recognize the role of vertical integration in creating strategic options; Evaluate the institutional forms that predominate at each level of a marketing channel
Topics
- Strategy Pricing
- Price Structure and Value Communication
- Pricing Policy and Price Level
- Costs
- Financial Analysis
- Pricing Over The Product Life Cycle
- Ethics and The Law
- Segmentation for Marketing Channels Design
- Supply Side Channel Analysis
- Gap Analysis and Managing Conflict to Increase Channels Coordination
- Strategic Alliances and Vertical Integration in Distribution
- Channels Institutions: Retailing, Wholesaling, and Franchising
- Logistics and Supply Chain Management
Published at :
SOCIAL MEDIA
Let’s relentlessly connected and get caught up each other.
Looking for tweets ...