Research Methodology
Learning Outcomes
On successful completion of this course, students will be able to: Explain the concept of research methodology; Identify the steps in the research process; Demonstrate operationalize concepts; Outline the various data collection methods; Interpret the computer results of tests of various hypotheses; Explain the fact that both qualitative and quantitative investigations have their place in business research
Topics
- Introduction to Research
- Technology and Business Research
- The Research Process
- Analysing The Final Project-1
- Discuss about The Result of Analysing The Final Project
- Measurement of Variables: Operational Definition and Scales, Scalling, Reliability and Vlidity
- Data Collection Methods
- Sampling
- Analysing The Final Project-2
- Discuss about The Result of Analysing The Final Project
- Data Analysis and Interpretation
- The Research Report
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