Service and Retail Marketing
Learning Outcomes
On successful completion of this course, students will be able to: Explain the key points of service and retail concepts and critical issues; Demonstrate ability and knowledge to relate concepts and facts; Appraise service and retail conditions regarding concepts and elements learnt; Integrate retail and services marketing principles; Discuss the whole concepts and principles learnt before.
Topics
- Understanding Service Markets
- Customer Behavior in Service Markets
- Core Service Products
- Distributing Services
- Educating Customers and Promoting the Value Proposition
- Designing and Managing Service Processes
- Managing People for Service Advantage
- Strategic Planning in Retail
- Retail Institution Formats
- Identifying and Understanding Customers
- Choosing A Store Location
- Merchandise Management
- Managing Relationships and Loyalty
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