Hospitality Marketing
Learning Outcomes
On successful completion of this course, students will be able to: Define marketing concept; Explain essentials of the hospitality and tourism; Apply the marketing mix; Analyse the current situation; Compose marketing plan.
Topics
- Introduction: Marketing for Hospitality and Tourism
- Service Characteristics of Hospitality and Tourism Marketing
- The Role of Marketing in Strategic Planning
- Marketing Information Systems and Marketing Research
- The Marketing Environment
- Consumer Markets and Consumer Buying Behavior
- Organizational Buyer Behavior of Group Market
- Market Segmentation, Targeting, and Positioning
- Designing and Managing Products
- Pricing Products: Pricing Considerations, Approaches, and Strategy
- Distribution Channels
- Promotion Policy and Advertising
- Public Relations and Sales Promotion
- Professional Sales
- Direct and Online Marketing: Building Customer Relationships
- Destination Marketing
- Marketing Plan
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