Customer Relationship Management

Learning Outcomes:

On succesfull completion of this course, student will be able to: Explain CRM theory and development; Apply dayabase which appropriate case; Compile the CRM, impact, sales, and marketing strategy; Combine tools abnd measurement to evaluate CRM strategy.

Topics:

1. Introduction to Customer Relationship Management
2. History and Development of CRM
3. Relationship Marketing and Customer Relationship Management
4. Organizational and CRM Elemets of a CRM System
5. CRM & Data Management
6. Technology and Data Platforms
7. Database and Customer Data Development
8. Sales Strategy and CRM
9. CRM Technology and Sales
10. Marketing Strategy and CRM
11. CRM, Marketing Automation, and Communication
12. CRM Program Measurement and Tools
13. Privacy, Ethics, and Future of CRM